How to Use Kaizen To Build Better Website Content

The nice thing about helping clients build websites using Joomla is that it removes pressure.

Building websites the old way with html created stress and frustration. Web designers of the past would give the client deadlines to submit content. The client would rush around gathering up anything with words on it to “publish” to the site. Any changes after the website launch required lengthy wait times because only the website designers could do the updates.

Now, it’s no big deal to sign in and modify a word, paragraph, photo or video. Updates are easy like using Word.

The concept to keep in mind is the website can be built gradually over time. This is know Kaizen. No more one shot deals. The ability to edit text combined with monitoring visitor traffic allows clients to see what’s working and make adjustments. Companies of every size and shape can benefit. It’s been initially applied in the manufacturing sector. It’s a valuable approach to everyday business processes.

My opportunity is to communicate this new form of empowerment. I will use an example from my own website to illustrate this process in action:

Challenge - I have not taught any computer classes this year
Kaizen - I modified my page about computer classes to list current resources
Result - Page still provides value to the visitor

Photo Credit Joi