Twitter 201: How To Schedule Your Future Tweets and Make Each Tweet Count

Want to maximize exposure for your events through Twitter?  Schedule your tweets to reach people throughout the day.

Twitter is a worldwide phenomena.  People Tweet from home and work, from every continent and timezone including when they travel.

It’s important to target business hours if that’s your market as well as the weekends if you’re suggesting events for people.

I was checking my Twitter stream when I noticed a TON of tweets from the Hennepin County Library system come through all at the same time!  This is a common etiquette issue for people new to Twitter.

Many people on Twitter get turned off by “busy” Twitter accounts or ones that seem to be running on automatic.  People crave interaction.  They want their questions answered and their ideas acknowledged on Twitter.

There are web  based tools that will help you schedule your tweets in advance.

Tools for Tweet Scheduling

Twuffer

We designed Twuffer for anyone who has a need to schedule pre-written, post-dated tweets.

How is this at all useful?
We bet that you’ll invent creative uses for Twuffer. Here are a few off the top of our heads:

• tweet hourly/daily/monthly announcements
• appointment/milestone reminders
• run a time-based scavenger hunt
• notify subscribers about upcoming podcast or video episodes

TweetLater

Knowledge Is Power

Set up alerts and track keywords in the public Twitter stream. We will monitor the Twitter tweet stream and periodically email you a digest of the tweets that contain those keywords. You can also use this to track your @replies.

Don’t Miss A Tweet
Schedule tweets and keep your Twitter stream ticking over with new tweets even when you’re not in front of your computer. Publish tweets when your international followers are online and you’re asleep.

• Automatically autofollow new followers
• Use multiple Twitter accounts

Make Each Tweet Count!

Scheduling you tweets is a great start!  A few other things you can do:

Links in your tweet
When including events, a link to more information about the event.  Using a service like tinyurl.com to shorten website addresses will help as well.

Landing Page
Create a specific page for Twitter folks so they can get a “big picture” of your business or organization without having to click around.  Tell your whole story here.

Calendar of Events
A general calendar for the organization is a great way to help visitors plan.  It’s even better if they can add events directly to their email program (Major email clients are Outlook, Gmail, Apple Mail, Thunderbird)

RSS and Email Newsletter Updates
Make it easy for your visitors to stay up to date without the need to check your website page.  An RSS feed will do just this.  It’s often easy to combine RSS with newsletter notifications so do your research and find a tool that works for you!